By: Chris Brubaker

Let’s just start with this, 1 and 3 kids in America are obese. I really should just end the blog with that. That is crazy people. Even worse, this is the first time in US history that the younger generation might not outlive their parents!

I bring this up today because this is all being brought to light by the good people at United Way, the NFL, Mobile Accord (our sister company), and the Mobile Giving Foundation, who are launching a campaign during the Super Bowl this weekend to fight against childhood obesity. The Super Bowl commercial is an animated 10-second ad featuring Tom Brady, that in the end invites everyone to participate in preventing childhood obesity by text message donating. Anyone in the US can simply text “FIT” to the number 864833 (spells United) to donate $5.00 to the United Way and their youth fitness programs across the US (your donation will be tacked on to your cell phone bill at the end of the month). You can text in up to five times donating a total of $25 bucks.

Along with helping fight against childhood obesity, this will mark the first time a major large scale mobile giving campaign is launched in the US. In support of this effort, multiple carriers have written off their messaging costs, allowing United Way to receive as many donations as possible.

The United Way campaign will start with their Super Bowl commercial and will run through the summer, allowing everyone across the US to do something about childhood obesity.

Text “FIT” to UNITED (864833)

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